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TPI Ground Breaking Announcement!

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The Printer Inc • 1220 Thomas Beck Road • Des Moines, IA 50315

Look Here! Technology and Personalization for Improving Direct Mail Response Rates

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Personalization. It’s a buzzword you hear time and time again from marketers and those in the printing industry. What does that word even mean? Does it mean simply slapping a person’s name on a piece of mail and hoping that it boosts your response rates into the teens?

It’s Time – Direct Mail Is More Important to Your Business Now

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Today, social media and internet marketing may have their names in the public eye, transforming the focus to digital marketing. Most of the times, it is not the best choice for every group of customers.

Why Direct Mail Still Matters and How to Make It Work for Your Business

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Do you think direct mail has gone the way of the dinosaur? Think again. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA).

How to Make Direct Mail Work for Your Business

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Research shows that spending on direct mail reached nearly $45 billion in 2013 and still generates more consumer reaction than electronic marketing does. According to the Harvard Business Review, direct mail has a 25 percent response rate compared to 23 percent for emails.