INNOVATION, DATA, AND CASINO MARKETING
THE STORY OF TPI
TPI IS YOUR CASINO
MARKETING PARTNER.
TPI is well known for being the leading provider of Casino Direct Marketing services, and our journey to this point has been truly unique.
Our timeline tells the story of how a local Iowa printer became the nationwide casino data and technology company TPI is today.
Please stay tuned to TPI – our story has only begun.
OUR MISSION STATEMENT
It is TPI’s goal to facilitate the highest level of casino guest communications through direct marketing channels. We passionately work everyday to innovate and expand upon marketing channels and technology that our casino clients rely on.
“At TPI, we are more than a name; we are
a promise of innovative casino marketing. It’s not just a roll of the dice; it’s about harnessing data and creativity to craft unparalleled messaging. We understand that our success is intricately tied to our ability
to seamlessly connect our casino clients to their players. By forging these connections, we don’t just create patrons; we cultivate loyal advocates who drive the pulse of our achievements.“
-BILL BENSKIN, CEO
1973
THE BIRTH OF AN INNOVATOR
Before becoming the industry leader in casino direct marketing, TPI was founded by William and Donna Benskin in Des Moines, IA.
1985
DATA A DECADE EARLY
While most direct mail and marketing companies started introducing variable data in the mid-90’s, TPI was already executing variable data direct mail campaigns in 1985. TPI was an early adopter of Computer-Aided Print Systems, eliminating the need to manually file and input data, drastically lowering our costs and turn times.
1990 – 2001
A PASSION FOR VARIABLE DATA
Having discovered this newfound passion, TPI spent the next decade mastering variable data. By investing in technology and staff TPI was able to offer high- quality printing that included variable data, at a competitive price and even received Iowa’s first ever Quality Award in 1991 along with a CIBA grant to further expand its business.
2001: WORKING WITH 5 CASINOS
2001 – 2010
CASINOS AND TPI: A SHARED VISION
Casinos had the resources and desire to include personalized variable data in their marketing material, but there were no companies capable of delivering that request – until TPI. TPI entered the casino industry in 2001 and found that casinos were the perfect customer. The next ten years TPI focused on designing workflows and machinery for this clientele. By 2010 TPI was the casino industry’s leading direct mail provider!
2010: WORKING WITH 125 CASINOS
2010
FIRST VARIABLE EMAIL SENT
Variable email was TPI’s first step into the digital realm, and over the next decade TPI would develop, launch, and support multiple new casino marketing solutions.
2014
FLIP-BOOK LAUNCH
TPI’s Digital Revolution started with the launch of our Flip-Book; a one-to-one direct representation of your direct mail, complete with variable offers!
2015
MOBILE APP LAUNCH
The Digital Revolution continued with the introduction of TPI’s award-winning Mobile App. Designed specifically for casinos, it can be launched in as little as 90 days!
“In the realm of casino marketing, we don’t follow trends.
We set them.”
- KANE JOHNSON, PRESIDENT
2018
FAST PASS LAUNCH
Fast Pass is TPI’s proprietary direct mail automation
system, built to automate and expedite reoccurring casino direct mail. Proofs are ready in 30 minutes, and mail can drop same or next day!
2019: WORKING WITH 225 CASINOS
“Joining TPI means leading the charge in revolutionizing the world of Casino Marketing. We have the opportunity to shape the future of this dynamic industry and be a driving force behind our innovative solutions.”
- ADAM HAYWORTH, DIRECTOR OF DEVELOPMENT
2019
CASINO MARKETING NEEDED A FOUNDATION SO WE BUILT ONE
TPI was the leader in casino direct mail, and the only company capable of delivering variable marketing across every major direct marketing channel. Yet, the casino industry was growing rapidly, with this growth their marketing support had to scale as well. TPI needed to scale – so the Des Moines headquarters was built in 2019.
SEAMLESS ACCEPTANCE CERITIFIED
Able to meet the highest standards in mail preparation, TPI was awarded Seamless Acceptance Certification by the USPS, allowing direct integration into the mail-stream. From this day onwards, TPI could drop mail 24/7 – including Saturdays and Sundays!
2020: WORKING WITH 250 CASINOS
2020
FLIP-BOOK 2.0 DIGITAL MAILER PLATFORM LAUNCH
TPI’s next evolution of the original Flip-Book. With the incorporation of HTML it becomes completely interact with GIFs, videos, and direct links for booking and reservations. This has become TPI’s Digital Mailer Platform.
2020
THE FIRST EXPANSION: TPI TAKES CENTERSTAGE IN LAS VEGAS
Mere months after opening the new headquarters TPI was ready to expand westward. In recognition of their chosen industry TPI went all in, opening their first expansion right in the heart of the casino vertical.Only minutes from the Strip, TPI Vegas made major strides in TPI’s west coast mail times and brought the team closer to the action.
2021 – 2022
EVERY GREAT STORY NEEDS A SEQUEL, OR TWO: TPI EAST & TPI GULF COAST
TPI’s success with the Las Vegas facility was the start of incredible streak of growth: four facilities in four years. TPI reached the East Coast in 2021, with TPI East in New Jersey, and in 2022, TPI Gulf Coast opened in Baton Rouge.
2021
PLAYER PORTAL LAUNCH
TPI’s Player Portal creates an online environment for your players with all the information they need: Tier Points, Profile, Offers and even their Digital Mailer!
2021
TPI VIP SPECIALTY DEPARTMENT
Within TPI East, we developed a specialized department known as TPI VIP. Dedicated Project Managers and Paper Engineers help you produce high-end direct mail, and mailable masterpieces that recognize your top players.
2023: WORKING WITH 300 CASINOS
TODAY, TOMORROW & FUTURE INNOVATIONS
TPI is the industry’s leader in omni-channel marketing. Direct Mail pieces are delivered across 48 states in under 48 hours, and we’re just getting started. Reach out if you want a sneak peek at our next major innovation, and stay tuned as TPI continues to reach more casino players than anyone…